Thorny problem? Maybe you need an OUTLIER!

What is an outlier?

2-5 minutes: This short article is about the value of outliers, to you!

An outlier is a different sort of person with a different sort of perspective.


A few years ago, Malcolm Gladwell wrote a best-selling book, called Outliers. It is all about these sort of people and the strengths they bring to enterprise. Instead of taking a couple days to read that book, here are the basic benefits in a couple of minutes.

This is how Google defines outlier in words:


When is it useful to have access to an outlier?

  • When perspective is needed
  • When a new proposition requires articulation
  • When two or more overlapping groups want to consolidate or connect
  • When something new wants to be born
  • When there is already enough status quo
  • When it’s time for something different / new
  • When existing solutions fail to deliver satisfaction
  • When advancing condition is paramount
  • When solutions have been exhausted.

Fine: I could use an outlier. How do I find one?

In the first place, an outlier may be seeking you, or right in front of you already! To find an outlier that may be able to meaningfully contribute to you and your success:

  • Open your ‘filters’ to look beyond conventional criteria
  • Look for signs and symbols of success beyond what’s expected
  • Make a distinction between Power and Force: outliers are Powerful! (Read Power Vs. Force by David R. Hawkins, an outstanding intellect and outlier)
  • Outliers have access to a lot of power through their ‘outside the box’ perspective. Understand outlier relationship to reality. Outliers ‘own’ their own reality. Your job is to catch up, not necessarily direct theirs.

The overall lesson of Outliers is to look beyond form. That means throw away your process, expectation, judgement, attitudes and prejudices and just listen, look and see. Don’t spend time processing irrelevant criteria like specific education, job history, age, gender, as well, including non-binary and other loosely defined people. These people may be just what you may be looking for!

Still not sure? Message us on our Facebook page.

Published by

Bryce Winter

Bryce Winter is the Publisher of School For Life, GENR8 Technologies and as well as the PEAK diagnostic system. Winter is resident Architect at ARCHITECTONICS.CA and is the Author and Producer of MarkBrandGroupShares, the PEAK authoring and indexing system as well as Signs and Symbols of Success, a treatise on the archetypes of brand architecture today with a focus on color.

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