Be The Change

What my intention is for this entry:

To leave you at choice in the matter of.


The world of no agreement.

As a starting point, I would like to point out that I know you are a person out doing great things in our world. I believe that you want to change the world. And in small, important ways, you are.

What I want to look at is this, however:

What will it take to transform the world?

Like completely and totally.

Radically alter the listening of the world such that it responds differently, not just with a few people; but with all people; what will it take?

Changing the world means different things to different people but one thing is clear; to truly change the world we have to first acknowledge that there is no real change that occurs outside of community. To alter the prospects of the future, to shift the curve, to make a difference that takes hold at a serious scale, to make a difference on a local communal, regional, national or a global scale, we must first find ways to shift within community.

This involves acknowledgement of community, and relating and connecting through community. 

Connecting through community outside of our own limited box is not something that most people are familiar with. To be honest, most people spend almost all of their time inside the confines of a narrow group of friends, family and business associates. Change of the sort I am talking about occurs, for the most part, outside of that narrow, comfortable group.

My mother used to say: “beware the comfort zone.” What is the comfort zone? Precisely those with whom you are already connected and familiar. Your comfort zone is the people around you, who for the most part, already agree with you because they already have a similar set of values and experiences as you do. Here’s the thing: nothing really happens inside the comfort zone. Nothing changes in this area (that is why it is a comfort zone). A hazard if you are up to things is that this can appear quite the opposite in the short term, because within your circle there may be a lot of receptivity for your ideas and strategies. You may get people excited and talking. You might even get them to take some new actions. But so long as this excitement, talk and action is within a ‘bubble’, how much are  you really changing the world? Outside of the comfort zone is where all growth and change happen, when we move out of the comfort zone; real shifts begin to happen–shifts within us–and in the world. The occurrence of global transformation does not happen in a comfortable bubble.

To change the world outside of our own bubbles, therefore, we are going to have to do a few things. One is, we are going to have to learn to relate to people, things and circumstances that are uncomfortable at first. The second is we are going to have to find ways to acknowledge that the world outside of our immediate circle, while strange, is not necessarily wrong.

Both of these can be hard, and depending on your perspective and personal experience they may be difficult in the same or different measures. But if you don’t leave your comfort zone you won’t effect change. And if you approach the outside world with either a chip on your shoulder or with a ‘better than’ attitude, that won’t work either.

Therefore, we have to find ways to get out, relate with others eye-to-eye and suggest new ideas in ways that invite others’ attention and involvement, rather than command them to do things. This is the way of the world, today.

Curiously, this brings up a number of sticking points for most. I would like you to consider that a couple of these sticking points may show up for you. I’m going to share three with you today.

“Self-knowledge is the great power by which we comprehend and control our lives.”
— Vernon Howard

The first one is contribution.

Do you know that if you do not allow others to contribute to you that you will be unable to contribute to them? This is true. Contribution is a field, like love, affinity or joy. It is physically impossible on a scientific basis to contribute joy if you won’t allow joy in. The same goes for affinity or love. The same goes for your gifts. If you can’t or won’t allow others to contribute to you, you will find that you will not be able to substantially contribute to others as well. The reverse is also true. (If you have no anger or malice, others will not be able to sustain anger or malice with you as well). Understanding the law of contribution is profoundly difficult and important; for until contribution flows both ways your contribution won’t flower or flourish either.

  • Do you allow contribution?

The second one is mystery.

Do you think you have things all figured out: or at least in your gift, do you believe that you know all the answers? While we maintain a perspective that confidence is key, overconfidence, also known as pride goes before the fall (to paraphrase Proverbs). Why is this? The truth is that absolute truth is unknowable. This is self-evident to most thinking people. Therefore, anyone who insists they absolutely know The Truth without allowing for any exception will not be received well in the long term, in community. Better to embrace mystery and say that I do not know the truth, but I have a perspective that I believe accesses connection. Or maybe that I have evidence that I know a methodology works at this time. Disallowing mystery denies the contribution of coincidence or serendipity, otherwise known as Grace. To deny the existence of Grace is to deny one’s own humanity and is therefore catastrophic to embracing community.

  • Can you embrace the mystery that is life?

The third is integrity.

Integrity is the ability to speak one’s word and produce actions in the world that fundamentally align with our words. While this sounds easy enough, the truth is this is seldom simple, because if you are truly up to things in life you will soon find that you will have to ‘throw your hat over the wall’ with words (and metaphorically clamber over the wall with action to retrieve it), by declaring things that are either, (a) outside of your comfort zone, or (b) outside of what you know how to do. Following through on these things is the domain of integrity. What people frequently fail to realize is that integrity is not binary. There is no black and white dividing line in this place. Integrity is more like a field; an ever-expanding field of consciousness that continuously presents new finish lines beyond what is already known. Therefore, it is more like a marathon without end than a sprint. It is not black or white, it is a field of growth. Integrity is not good or bad; it is however a prerequisite to deliberate change and real personal growth.

  • How are you developing your integrity?

What’s Next?

By allowing contribution, embracing mystery and developing greater integrity we are not necessarily changing the world, yet. But we are providing a piece of the prerequisite state to do so. So what’s next, what would we like to attain and how will we get there?

Most of us come from a background of 

  • Not listening
  • Fighting for control
  • Resistance to contribution
  • Attachment to personal patterns

All inside of people pleasing.

Sound familiar?

As we become aware of the strife these old ways of being and doing things cause, and further, get connected with the unreality of their effectiveness, we can start to wonder who we REALLY are, underneath all of the struggle.

“To be authentic is literally to be your own author…, to discover your own native energies and desires, and then to find your own way of acting on them.”

— Warren G. Bennis

I created GENR8 Technology to:

  • Identify and create identity outside of brand (generically)
  • Provide a platform for creation and connection of group (interactively)
  • Develop a safe means of building organization (inexpensively)
  • Create a dynamic means through which to connect with the world
  • Generate a means to financial, social and psychological safety for the earth

The label and the GENR8 Community are access points to a vision of global connectivity that puts brands in the background by placing people first. In this view of the world. Global transformation occurs, and:

  • You are identified as you, not a corporate cog or wheel serving some ulterior purpose;
  • You are automatically included in a community that shares similar global values;
  • Your ability to access self development is taken as a right;
  • Your creative self-expression is intrinsically linked to you.

Marshall McLuhan famously stated: “The medium is the message.” GENR8 is about bringing this philosophy into existence in a way that provides a solid foundation for people and technology through the twenty-first century.

More than a digital technology, a personal development curriculum or a corporate training system, GENR8 is a foundational backdrop to community in a new world reality that moves us beyond conventional currencies, brands or capitalism. GENR8 invites you to:

  1. Create the conversation, and
  2. Be the conversation

GENR8 is truly access to:

  1. Be the change

GENR8 produces community structures, agreements, coaching and systems designed to bridge the world of old values and brands, co-creating a new world technology and community.




Published by

Bryce Winter

Bryce Winter is the Publisher of School For Life, GENR8 Technologies and as well as the PEAK diagnostic system. Winter is resident Architect at ARCHITECTONICS.CA and is the Author and Producer of MarkBrandGroupShares, the PEAK authoring and indexing system as well as Signs and Symbols of Success, a treatise on the archetypes of brand architecture today with a focus on color.

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