..language, therefore, may be considered an effective combination of structural, immediate and generative languages into one time-space continuum. This is why speaking immediately and directly with one other person, especially face-to-face, may be such an intense experience. We relay…
Nobody went to the moon, got married, went paragliding or had kids by being reasonable. Likewise, no one invented sticky notes, created alternating current or perfected smartphones by being reasonable. No. Reasonable people stop at status quo. Unreasonable people push. They push what’s possible. They push their idea, their practice, their passion. They push the envelope.
At the PERSEUS stage of the consulting process there becomes little doubt as to which of the brand types you are operating from as the entire nature of the brand narrative including its relative flexibility or attention to price and the surrounding terms comes out of the jell-o mould, below:
Branding, more than anything else could be considered an iterative process. So you had better know what you are iterating! You could ascend, but you could also descend! This is why branding is a precision science. We will reduce risk. Now, more than ever, it is a science, since Architectonics and GENR8 matrix technology, now published, beginning with The Matriarchy of Brands (Feb 2019).