Nourish Publishing, The Nourish Form Company™

Now that we have Nourish—we formed Nourish Publishing in 2020—we have commercial application for Mark Brand Group Shares, hosted here at We also came out with our first commercial products in 2020, putting into hybrid action both the creative and market processes of Sampo Service-Cuisine MarkBrand technology, developed into virtual physicality by me in Toronto in 2003.

The complex weave of MarkBrand is not easily born, nor does it arrive at once but our first product under Nourish, How to Work with Teams provides an anchor point in the technology from the human perspective. Review on Architectonics. In this regard, the PEAK clade may begin to be introduced to the public beginning last year. Momentum is building on other fronts as well.

The Wizard with the Lizard: With a Trip to Fairyland by Trudy Dorn, by Nourish.

Nourish is pleased to assist in the publishing of “Grandma Trudy’s” first three children’s books. In her 90s, Trudy Dorn has written and hand illustrated three delightful children’s books. Populated with characters and style reminiscent of a cross between Dr. Suess and Beatrix Potter, these charming full-color books are specifically designed to assist in learning English while providing some valuable teaching moments. Available on Amazon.

Early in 2021 my latest endeavor started taking shape. Novella™ Notebooks are a series of high quality, low content paperback notebooks manufactured and sold through Amazon. Nourish decided to take on the low content book field for strategic, creative and personal reasons that connect opportunity and development of capacity. We intend to launch a number of brands under this umbrella, including new titles from Bryce Maynard Winter’s Beezwax Works (itself currently undergoing a design refresh) and Terry Gale’s Pop Culture Tales, sporting new graphics and design for 2021 as well!

We are pleased to announce Novella™ Notebooks launched in May, 2021. A variety of titles and forms are under development focusing on the need to get offline yet remain—or get—organized and practice a tactile analog experience, with unique digital applications. Novella™ promises to be the first of many physical and electronic personal, communal and business applications brought to you by Mark Brand Group Shares.

Be The Change

What my intention is for this entry:

To leave you at choice in the matter of.


The world of no agreement.

As a starting point, I would like to point out that I know you are a person out doing great things in our world. I believe that you want to change the world. And in small, important ways, you are.

What I want to look at is this, however:

What will it take to transform the world?

Like completely and totally.

Radically alter the listening of the world such that it responds differently, not just with a few people; but with all people; what will it take?

Changing the world means different things to different people but one thing is clear; to truly change the world we have to first acknowledge that there is no real change that occurs outside of community. To alter the prospects of the future, to shift the curve, to make a difference that takes hold at a serious scale, to make a difference on a local communal, regional, national or a global scale, we must first find ways to shift within community.

This involves acknowledgement of community, and relating and connecting through community. 

Connecting through community outside of our own limited box is not something that most people are familiar with. To be honest, most people spend almost all of their time inside the confines of a narrow group of friends, family and business associates. Change of the sort I am talking about occurs, for the most part, outside of that narrow, comfortable group.

My mother used to say: “beware the comfort zone.” What is the comfort zone? Precisely those with whom you are already connected and familiar. Your comfort zone is the people around you, who for the most part, already agree with you because they already have a similar set of values and experiences as you do. Here’s the thing: nothing really happens inside the comfort zone. Nothing changes in this area (that is why it is a comfort zone). A hazard if you are up to things is that this can appear quite the opposite in the short term, because within your circle there may be a lot of receptivity for your ideas and strategies. You may get people excited and talking. You might even get them to take some new actions. But so long as this excitement, talk and action is within a ‘bubble’, how much are  you really changing the world? Outside of the comfort zone is where all growth and change happen, when we move out of the comfort zone; real shifts begin to happen–shifts within us–and in the world. The occurrence of global transformation does not happen in a comfortable bubble.

To change the world outside of our own bubbles, therefore, we are going to have to do a few things. One is, we are going to have to learn to relate to people, things and circumstances that are uncomfortable at first. The second is we are going to have to find ways to acknowledge that the world outside of our immediate circle, while strange, is not necessarily wrong.

Both of these can be hard, and depending on your perspective and personal experience they may be difficult in the same or different measures. But if you don’t leave your comfort zone you won’t effect change. And if you approach the outside world with either a chip on your shoulder or with a ‘better than’ attitude, that won’t work either.

Therefore, we have to find ways to get out, relate with others eye-to-eye and suggest new ideas in ways that invite others’ attention and involvement, rather than command them to do things. This is the way of the world, today.

Curiously, this brings up a number of sticking points for most. I would like you to consider that a couple of these sticking points may show up for you. I’m going to share three with you today.

“Self-knowledge is the great power by which we comprehend and control our lives.”
— Vernon Howard

The first one is contribution.

Do you know that if you do not allow others to contribute to you that you will be unable to contribute to them? This is true. Contribution is a field, like love, affinity or joy. It is physically impossible on a scientific basis to contribute joy if you won’t allow joy in. The same goes for affinity or love. The same goes for your gifts. If you can’t or won’t allow others to contribute to you, you will find that you will not be able to substantially contribute to others as well. The reverse is also true. (If you have no anger or malice, others will not be able to sustain anger or malice with you as well). Understanding the law of contribution is profoundly difficult and important; for until contribution flows both ways your contribution won’t flower or flourish either.

  • Do you allow contribution?

The second one is mystery.

Do you think you have things all figured out: or at least in your gift, do you believe that you know all the answers? While we maintain a perspective that confidence is key, overconfidence, also known as pride goes before the fall (to paraphrase Proverbs). Why is this? The truth is that absolute truth is unknowable. This is self-evident to most thinking people. Therefore, anyone who insists they absolutely know The Truth without allowing for any exception will not be received well in the long term, in community. Better to embrace mystery and say that I do not know the truth, but I have a perspective that I believe accesses connection. Or maybe that I have evidence that I know a methodology works at this time. Disallowing mystery denies the contribution of coincidence or serendipity, otherwise known as Grace. To deny the existence of Grace is to deny one’s own humanity and is therefore catastrophic to embracing community.

  • Can you embrace the mystery that is life?

The third is integrity.

Integrity is the ability to speak one’s word and produce actions in the world that fundamentally align with our words. While this sounds easy enough, the truth is this is seldom simple, because if you are truly up to things in life you will soon find that you will have to ‘throw your hat over the wall’ with words (and metaphorically clamber over the wall with action to retrieve it), by declaring things that are either, (a) outside of your comfort zone, or (b) outside of what you know how to do. Following through on these things is the domain of integrity. What people frequently fail to realize is that integrity is not binary. There is no black and white dividing line in this place. Integrity is more like a field; an ever-expanding field of consciousness that continuously presents new finish lines beyond what is already known. Therefore, it is more like a marathon without end than a sprint. It is not black or white, it is a field of growth. Integrity is not good or bad; it is however a prerequisite to deliberate change and real personal growth.

  • How are you developing your integrity?

What’s Next?

By allowing contribution, embracing mystery and developing greater integrity we are not necessarily changing the world, yet. But we are providing a piece of the prerequisite state to do so. So what’s next, what would we like to attain and how will we get there?

Most of us come from a background of 

  • Not listening
  • Fighting for control
  • Resistance to contribution
  • Attachment to personal patterns

All inside of people pleasing.

Sound familiar?

As we become aware of the strife these old ways of being and doing things cause, and further, get connected with the unreality of their effectiveness, we can start to wonder who we REALLY are, underneath all of the struggle.

“To be authentic is literally to be your own author…, to discover your own native energies and desires, and then to find your own way of acting on them.”

— Warren G. Bennis

I created GENR8 Technology to:

  • Identify and create identity outside of brand (generically)
  • Provide a platform for creation and connection of group (interactively)
  • Develop a safe means of building organization (inexpensively)
  • Create a dynamic means through which to connect with the world
  • Generate a means to financial, social and psychological safety for the earth

The label and the GENR8 Community are access points to a vision of global connectivity that puts brands in the background by placing people first. In this view of the world. Global transformation occurs, and:

  • You are identified as you, not a corporate cog or wheel serving some ulterior purpose;
  • You are automatically included in a community that shares similar global values;
  • Your ability to access self development is taken as a right;
  • Your creative self-expression is intrinsically linked to you.

Marshall McLuhan famously stated: “The medium is the message.” GENR8 is about bringing this philosophy into existence in a way that provides a solid foundation for people and technology through the twenty-first century.

More than a digital technology, a personal development curriculum or a corporate training system, GENR8 is a foundational backdrop to community in a new world reality that moves us beyond conventional currencies, brands or capitalism. GENR8 invites you to:

  1. Create the conversation, and
  2. Be the conversation

GENR8 is truly access to:

  1. Be the change

GENR8 produces community structures, agreements, coaching and systems designed to bridge the world of old values and brands, co-creating a new world technology and community.




Getting Your Message Across

Structural, Immediate and Generative Language(s)

When we discuss Language, we often speak as though there is only one sort, or kind, of language, for instance: English, or HTML. For this to be true, however, requires that Language presences all three aspects of communication through language, which include:

  1. Structural Language: contextual
  2. Immediate Language: visceral
  3. Generative Language: new
  • Structural Language communicates contextually, like your environment.
  • Immediate Language communicates viscerally, like tone or cadence.
  • Generative Language presences new results, like commitment can.

When all three are present and harmonious in our language we develop an authentic presence, a sense that others are getting our true self, truly expressed.

Setting Up For Sharing: Getting Your Message Across

Real language, therefore, may be considered an effective combination of structural, immediate and generative languages into one time-space continuum. This is why speaking immediately and directly with one other person, especially face-to-face, may be such an intense experience. We relay streams of contextual data by being, and simply being in the presence of this provides for a visceral quality to others and even oneself.

When we relay new information, using generative language, we do so within a context of structural and immediate language. These communicate quickly, far too quickly for generative language to “outrun” them. This is why messages and message delivery must be harmonious if messages are to be received. Put another way, the context of message delivery may be considered decisive in terms of the intended consequence or intent of the message. If you want to get your message across, you have to set up a listener.

Learn more in The Elevator Pilot.

3G Recipe For Success

Are you being reasonable?

That’s your first mistake.

Are You Present? #3G #lifelessons

Pictured above is my friend Benjamin Jordan, paragliding over the Rocky Mountains. Ben holds a record for longest and speediest flights across the Rockies and he also runs a number of foreign aid projects in his spare time, providing sustainable work and development to some of the poorest areas of the world. Oh, and he is an indie film-maker. Ben is one heck of an amazing, unreasonable guy. I did that to him.

Here’s how.

When I met Ben he was working as a freelance photographer in downtown Toronto winding down from a pretty decent scam he had managed to figure out through coding on the web. The way Ben saw it there were no real losers, it was all corporate, so what? I admired his brazenness and that the way he did it he could not get caught. I also thought he had an amazing eye for pictures and I could understand that he was really financing his startup ‘by hook or by crook’ as the saying goes; and hey, who did not bend the rules at first…

Here is a candid emotional picture Ben caught of me with my Mother behind me, listening to my sister Aurora speak at my mother’s 70th birthday party, an event I designed and produced at the Planetarium.

At first, I found Ben a bit difficult to work with. He had the typical ‘me-first’ attitude and he had a bit of stuff going on in the background. But there was something I saw, so I persisted in mentoring Benjamin in aspects of his life for a number of years while I was doing event production. Later we were even roommates for a while at the beautiful house on Rivercrest Road. When I participated in the Landmark Forum, I invited Ben along as well, because I thought he would get a lot. He did, including an incredibly sexy and beautiful girlfriend, named Iryna, who I had met at one of the Landmark courses. Iryna went on to become an amazing psychologist with a beautiful life story as well. But that is a story for another day.

Ben and I went on to participate in a number of Landmark courses and seminars and learned a lot that helped turn Ben into what he is today. Ben is someone who is at choice in his life: now living exactly the life he designed for himself. Now he has taught me as well. I am now getting what Ben got sooner than I did. Thanks for never giving up, Ben!

Ben gave my mother this smile and then he captured it forever. I’m glad I didn’t give up on Ben.

Here is the key distinction that I think got Ben the life he leads today.

the distinction of being at choice:


  • Decision: to select based on consideration
  • Choice: to select freely and after consideration

Note the difference? There is freedom in choice not present in decision. This is because decision is limited by reason. Reasonable is a subsistence way to live, there is nothing wrong there; it is just that nothing very fun happens here (at reasonable).

When we get beyond the reasons why we do things, life opens up and richness is exposed and becomes available to us.

Being at choice makes Ben an amazing photographer. He chooses to create and catch amazing moments. Here is a relaxed moment at my Mother’s house in Kitsilano, Vancouver.

Nobody went to the moon, got married, went paragliding or had kids by being reasonable. Likewise, no one invented sticky notes, created alternating current or perfected smartphones by being reasonable. No. Reasonable people stop at status quo. Unreasonable people push. They push what’s possible. They push their idea, their practice, their passion. They push the envelope. They’re unreasonable.

Putting this into practice, however, is another thing. That is why I have come up with this simple, easy to remember 3G ‘recipe’ designed to leave us at choice (and ultimately at the source for our own lives).

Forget 4G, the real opportunity today is 3G all around us

(Works even when there’s zero bars.)
Way more powerful than a smartphone!

Bryce with sister Aurora, captured by Benjamin Jordan

3G Recipe for Happiness

This is a recipe you should add as much as possible to, just keep it balanced. Sticking to it is required for lasting effect–the good news is, it gets easier the more you do it!

  1. Gratitude and appreciation in the present for PAST
  2. Grace to embrace what is offered in the PRESENT
  3. Radical Generosity in the present creates FUTURE

All this: INSTEAD OF and/or in CONTRAST to

  1. Taking for granted
  2. Assuming
  3. Putting yourself first or last

Notice how everything only occurs in the present.

The present is our only opportunity.

Ben caught Bryce during an unsuspecting moment in a backyard hot tub.

Questions to ask yourself?

  1. What or whom are you taking for granted?
  2. What do you assume about yourself, about others, about life?
  3. Where are you putting yourself first (be honest)? Where are you putting yourself last, as well?
Don’t think about: apply it today!
  • What is the root of the word wholesome?
  • Do you see how radical generosity includes ourselves?
  • How is accepting what is offered in the present wholesome?
  • What would be the benefit of embracing the whole of what is?
  • Can you see how true appreciation for the past would be peaceful?
  • Can you see how being radically generous with others today could create a better future?
Pitfalls to guard against:

Overthinking, for instance if you find yourself making ‘reasons’, especially lists of reasons for things. Reason is a helpful tool but a poor decision-maker as reason calibration excludes higher vibrations of joy, love, appreciation, ecstasy etcetera, hallmarks of modes or ways of being beyond ‘REASONABLE’. It could be said, indeed, that you only begin life when you start to be UNREASONABLE!


This foundation program is a prerequisite to understanding ELEV8R brand technology.

CAMBRIDGE, MA – OCTOBER 16: Julia Child at her home in Cambridge, Mass., October 16, 1975. (Photo by Ulrike Welsch/The Boston Globe via Getty Images)

SERVICE-CUISINE was invented to provide easy access to understanding brand concepts. Represented by the Waiter and the Chef, Service and Cuisine are the classic “front-of-house” and “back-of-house” concepts, simplified and brought to a new age of thinkers.

These concepts are represented by two larger-than-life characters.

Imagine a stereotypical, even exaggerated waiter.
He is smiling, he is cheerful, he is encouraging.
He is personable, larger than life, imaginative.

SERVICE is a larger than life WAITER

With all his exaggerated, patient mannerisms, he sells us on himself, and his reward is a feeling of special, local authority through which he peddles connection. The truth is, however, he has little control over what the kitchen produces. What you see on the menu is what you get. The waiter brings things out from the kitchen, and returns used things yet has no opportunity to change contents.


In contrast, imagine a stereotypical, even exaggerated chef who holds total control on what comes out of the kitchen. Chef’s typically are not concerned with connection. They OWN local authority. No, the chef’s needs are different from the waiter’s. The chef requires consumption of her production, so needs consumers. She also needs someone to take away finished menu items as well as to deliver or resource recipe ingredients.

CUISINE is represented by a CHEF*:

Julia Child Wikipedia

*In the case of CHEF we have an actual iconic representation by the already publicly admitted Julia Child. Note her commanding presence, she is the opposite of the obsequious waiter!

This is how brands are composed and comprised. In fact, look at any good business and you will find these concepts woven throughout organization. Note throughout we will be binding together two almost opposing energies, this is what produces brand energy and growth and why we term this a ‘brand binary’.


Note you could continue this table indefinitely with contrasting, essential elements of both the Waiter and the Chef. You could certainly list a page’s worth.

Considerations of GROWTH:

  1. Maintaining consistent direction
  2. ‘Filling in’ with local consistent with the overall concepts
  3. Fueling growth, money flow, including price, deposit ratio, spread and marketing costs.

Each of these items must be addressed and taken care of, or growth will eventually be halted.

This is how branding may be brought to bear fruit with best effect during periods of reorganization and growth, for it is during these times that introduction of new processes, materials, collateral or otherwise because they must naturally be brought forward then, anyway, what better way than to do so intentionally with deliberation?

Considerations of SERVICE-CUISINE point us to two distinct, intrinsic process aspects at play at all times in the production and delivery of goods and or services. And, these two intrinsic processes also have quite distinct personas, skills, areas of focus and knowledge. In fact, many times in franchise situations these areas are separated so distinctly that kitchens are literally located offsite. [Tim Hortons]

You can not have SERVICE without CUISINE, for without CUISINE there would be nothing to SERVE. Similarly, without SERVICE, CUISINE would end up with a kitchen full of food and no way to pay for or serve things.

Marcus Engman Design will kill marketing, says Ikea’s former design chief

Once you realize the intrinsic logic to straightforward binary aspect of process, your capacity will be unlocked in terms of all manner of business processes and topics. It is a fact that much of your frustration and impatience may dissolve when you understand with clarity this distinction, and its inevitable outcome.

The following four statements all relate an item from the perspective of SERVICE to CUISINE’s:

  • It is in this way that DESIGN may not be separated from MARKETING [think IKEA]
  • How MARKETING may not be separate from PRODUCT DESIGN [think BMW]
  • Way PRODUCT DESIGN isn’t separable from MANUFACTURING [think LVMH]
  • BRAND (a piece of B-S EQUITY) is not deliverable without BRANDING [an activity]


Increasing the potential on your balance sheet may be done directly through BRANDING.

There are many reasons and applications of this including further improving the BRAND VALUE through increasing BRAND EQUITY and leveraging assets.

Correctly assumed, the activity of branding may be considered the direct and central idea of every brand, therefore it is also possible that it is everyone’s job, all the time.

This is to say, it is everyone’s job, all the time, to execute on the missions, values, vision and purpose of the brand to the best of his, her or their abilities. The success of this depends on the depth of integrity which may be brought forward; as since we are talking about everyone’s job, it had better be a very clear and precise thing we are setting out to do!

This last point, being precision on purpose, is where ELEV8R brand technology comes into play, so where we realized we needed a soft onboarding process getting people, companies, brands existence into play in a way that instructs as it engages as it develops new concepts and opportunities. SERVICE CUISINE PILOT was conceived as an onboarding process for brands.

Brands evolve, which is why we talk more about ascension more than brand growth.

Branding, more than anything else could be considered an iterative process. So you had better know what you are iterating! You could ascend, but you could also descend! This is why branding is a precision science. We will reduce risk. Now, more than ever, it is a science, since Architectonics and GENR8 matrix technology, now published, beginning with The Matriarchy of Brands (Feb 2019).

In this process, brands gradually move more and more into their own, shedding disguises and rasping off rough edges that do not belong. In this way forward momentum is developed on a circuitous route that loops back, again and again over conversational territory, coming ever-closer to the ‘truth’.

Truth, when it comes to brands is a matter of congruency both in narrative filaments and facts. In this sense truth is both relative and attainable by facing objects serendipitously.

Filament definition is – a single thread or a thin flexible threadlike object, process, or appendage

Serendipity definition is – the faculty or phenomenon of finding valuable or agreeable things not sought for; also : an instance of this.

How do we deal with exceptions?


What story is your brand really telling?


What is brand ascension and why may it be (EVEN) more important than brand growth?


Why brands financially outperform unbranded organizations by 30% (according to S&P)


Find answers to all the missing elements of your brand, today.

Reward System

You want state-of-the-art rewards, recognition and registration systems for your brand.

You need to retain equity and 100% control.

You must move business ahead.

What should you do?

Until recently, there were very limited answers.

Either you could try and come up with your own points rewards program, typically a six or seven figure investment; or you could subscribe to a handful of “air miles”-type programs that offer “white labelling” services of their old school reward systems at a substantial upfront cost and ongoing cost–with a suite of features you can’t control, don’t need, and points you never own.

ELEV8R is different.

ELEV8R is GENR8 Technology Group’s exclusive wholesale loyalty and rewards system.

ELEV8R is different because:

  • You call the shots.
  • You keep 100% control of your brand and 
  • Your customers get a state-of-the-art rewards and certificate program that:
    • Improves customer loyalty
    • Increases average purchase amount
    • Grows your business faster than any other single mechanism available.

Plus, you get to:

Use (and, in time own a piece of) the only next generation rewards program that integrates cryptocurrency rewards, is designed for human evolution and produces:

  • Personal productivity, 
  • Financial incentives, and 
  • Business answers. 

How does it work?

Your GENR8 Coach will work with you to develop the perfect script and formula for your brand. And, we never share exclusivity! If we work with you we guarantee none of your competitors will be our customers. You pay a flat monthly amount, to start. This includes business analysis, coaching, consulting and brand services. All from the comfort of your location. You never have to leave your business. As a 21st century brand, GENR8 Technology offers personalized, live remote services with experienced coach consultants with deep knowledge in your area.

ELEV8R brings the insight of artificial intelligence to your business, informing your people and providing valuable insight about real-world behavior and ultimately; knowledge about your brand, your business and your customers faster and more methodically than anything done before and it costs less.

Step 1:

Analysis and retainer. A coach will take a deep dive into your proposal or business and provide input or analysis of risk factors as well as opportunities, with you.

Step 2:

Coach-consulting process. A coach will have one to six or more sessions with you and further establish opportunities, limits, details and discuss ways forward. Usually, you will develop a formal plan or project document during this step. Your coach-consultant may help with writing, research or even temporary artwork during this process. The amount of help they provide is dependant on you, your actions and abilities; and the potential we see in your project.

Step 3: DON’T MISS THIS CRUCIAL STEP ‘meat+potatoes’ here

Brand speculation & specification: Outline. Mockups for name, slogans, logos and other artwork are developed. Consider everything developed during this step a ‘placeholder’ (something that may be eventually be used, but probably not). In the meantime; work with it as if it were. This is the fastest way forward and is called a heuristic, (a common-sense, guesstimate or intuitive approach that prioritizes action and getting it right by stages).

Step 4:

Exclusive Implementation: Script development. Your business coach knows and understands depths and levels of language, sales processes and brand development and will work with you to develop the words and actions that make sense to propel your business ahead, on a very practical, sales-floor level. No other rewards system takes this time to be so specifically tailored to your brand, your market and your business needs. 

It’s business-coach consulting with a brand reward system.

The purpose of the system is to build reputation and commercial value for all parties concerned.

Services include business coaching and brand consulting:

  • Business coaching includes time reservation slots as well as specific relationships, collateral systems and reportage; including financing structures. 
  • Brand consulting includes specific knowledge, documentation, communication and organization including business planning and certain reward structures.


  • EXCLUSIVITY: GENR8 promises exclusive services in your area of specialization,
  • MONTHLY RETAINER: on-time receipt of monthly retainer,
  • SPECIFIC COMMUNICATIONS: Regular connection at mutually agreed-upon times,
  • COMMITMENT TO RELATIONSHIP including coachability and keeping a safe space.
  • It’s a brand coaching program
  • It’s a brand consulting system
  • It is a coach consulting reward system for growing brands

ELEV8R Brand Technology For Growing Brands

  1. Low-cost retainer-only discovery period
  2. Combined coaching + consulting model brings fresh perspectives quickly
  3. Mixes advanced training technology with innovative brand perspectives
  4. Asks the hard questions before your investors (or customers) do
  5. Builds team spirit, actions and values

Use the ELEV8R system to build your twenty-first century business or brand faster and better than traditional approaches that cost more, produce mediocre results and that everyone else already has, giving you no competitive advantage whatsoever.

In contrast, GENR8’s ELEV8R technology, based on leading art and science of our day presents a new, comprehensive relationship-based, human-values loyalty mechanism linking with today’s needs and many future and coming-soon technologies, like crypto-currency, augmented reality and intention-based GUIs.

Traditional retailer loyalty approachesGENR8 Technology’s brand ELEV8R
Cost more. Require multiple vendors to deliver same services unintegratedCost-effective. Single service covers your integrated brand development and customer loyalty needs
Produces mediocre results by being boxy corporate programs you have no input inProduces classy, stellar results by tapping into people’s virtual reality, building real-world engagement
Everyone else already has, so no competitive advantage to youExclusive relationships guaranteed to be yours alone in your category of success!

Costs, trial period:

  1. The ELEV8R program costs $220 a month per unit (plus tax) to get started for the first 90-days. 
  2. You or GENR8 may cancel without penalty in first 90 days.
  3. A 90-day cancellation policy over a 12-month commitment follows the first 90 days.

Depending on your level of interest and involvement, costs following the attainment of financial goals range from a minimum of one and a half percent of gross sales up to eleven percent, depending on the details of arrangements that are almost entirely customizable and therefore that will be quoted in detail, following the initial 90-day trial period.

Coaching requirements, expectations:

ELEV8R requires a detailed, consensual, harmonious and integrated environment to bring its theater-style benefits to brands. We look for coachability and a commitment of trust.

Please see our documentation on coachability and holding a safe space, for details. 

Consulting requirements, expectations:

GENR8 Technology has tremendous breadth and ability to deliver effective, professional documents, facilitate fantastic messaging and deliver ‘magical’ digital systems. In exchange we ask that you respect our process in providing the time and attention to go through the processes while together we learn what is your ideal application of this powerful branding technology.
Get started today!

Failure for Organizations that don’t embrace Personal Development

Organizations are doomed to continue to commit the fundamental fallacies and errs in judgement as the people who run them—basically the people in charge. After all, how can a company, your brand, be smarter than the people running it? It does not make sense at all. This is why personal development of leaders is as essential as organizational growth and development is. Leaders who fail to develop in the new millennium period fail to lead markets. Our world today needs leaders who think beyond personal prejudices. This is why I am unafraid to tell people from potential partners to employees to clients and shareholders that I invite them to take advantage of the good personal development work available at Landmark Worldwide globally. It works. 

Landmark Worldwide

Change alone is not enough. Leaders must grow in wisdom, maturity, skill and understanding, Times we live in demand this level of physical, mental and emotional rigor, for today’s market is global. It does not matter what product, good or named service you sell; today’s sale is within the global context in which consumers (from employers to students) turn first to smartphones and search, no matter what their desires. This means your global reputation is of the utmost relevance as it directly impacts your global brand, because price is based on global demand.

PERSEUS: on Price Potential (article coming soon)

Make no mistakes, the tilted poker table representing capitalist and consumer markets today are a crazy quilt of philosophies, systems and practices designed more to obfuscate than elucidate. Winning is tough. However, and this is the big IF that makes it possible, if you are willing to take on your personal ‘demons’ and so, successfully set aside personal and professional prejudices in favor of third-party observable facts and nuance, it means that today, more than ever, you can succeed globally because the knowledge of how to do so is now delivered and globally available. My own book, Signs & Symbols of Success,  demonstrates this in the field of documenting the hidden psychology of brands and branding.

Signs & Symbols of Success, on Amazon

Leaders of organizations as diverse as Lululemon, Joey’s and NASA sponsor employees in the Landmark Forum because they know that having more open, wide-aware minds in their employees can only benefit them in the long run. Top-down organization of decision-making is not sufficient in an age of distributed processes and distributed brands. Organizational components must be empowered to think for themselves, enabling nimble processes and lean management that align with local brand resources, needs and plans.

This is most effective with people who are enabled of their own intrinsic potential.

Huffington Post: The Truth About Landmark

I am committed to both the growth of individual human potential and enabling brand technology that greatly increases market operating efficiency. Learn more at:

Architectonics / 7 Secrets To Branding Anything