Be The Change

What my intention is for this entry:

To leave you at choice in the matter of.


The world of no agreement.

As a starting point, I would like to point out that I know you are a person out doing great things in our world. I believe that you want to change the world. And in small, important ways, you are.

What I want to look at is this, however:

What will it take to transform the world?

Like completely and totally.

Radically alter the listening of the world such that it responds differently, not just with a few people; but with all people; what will it take?

Changing the world means different things to different people but one thing is clear; to truly change the world we have to first acknowledge that there is no real change that occurs outside of community. To alter the prospects of the future, to shift the curve, to make a difference that takes hold at a serious scale, to make a difference on a local communal, regional, national or a global scale, we must first find ways to shift within community.

This involves acknowledgement of community, and relating and connecting through community. 

Connecting through community outside of our own limited box is not something that most people are familiar with. To be honest, most people spend almost all of their time inside the confines of a narrow group of friends, family and business associates. Change of the sort I am talking about occurs, for the most part, outside of that narrow, comfortable group.

My mother used to say: “beware the comfort zone.” What is the comfort zone? Precisely those with whom you are already connected and familiar. Your comfort zone is the people around you, who for the most part, already agree with you because they already have a similar set of values and experiences as you do. Here’s the thing: nothing really happens inside the comfort zone. Nothing changes in this area (that is why it is a comfort zone). A hazard if you are up to things is that this can appear quite the opposite in the short term, because within your circle there may be a lot of receptivity for your ideas and strategies. You may get people excited and talking. You might even get them to take some new actions. But so long as this excitement, talk and action is within a ‘bubble’, how much are  you really changing the world? Outside of the comfort zone is where all growth and change happen, when we move out of the comfort zone; real shifts begin to happen–shifts within us–and in the world. The occurrence of global transformation does not happen in a comfortable bubble.

To change the world outside of our own bubbles, therefore, we are going to have to do a few things. One is, we are going to have to learn to relate to people, things and circumstances that are uncomfortable at first. The second is we are going to have to find ways to acknowledge that the world outside of our immediate circle, while strange, is not necessarily wrong.

Both of these can be hard, and depending on your perspective and personal experience they may be difficult in the same or different measures. But if you don’t leave your comfort zone you won’t effect change. And if you approach the outside world with either a chip on your shoulder or with a ‘better than’ attitude, that won’t work either.

Therefore, we have to find ways to get out, relate with others eye-to-eye and suggest new ideas in ways that invite others’ attention and involvement, rather than command them to do things. This is the way of the world, today.

Curiously, this brings up a number of sticking points for most. I would like you to consider that a couple of these sticking points may show up for you. I’m going to share three with you today.

“Self-knowledge is the great power by which we comprehend and control our lives.”
— Vernon Howard

The first one is contribution.

Do you know that if you do not allow others to contribute to you that you will be unable to contribute to them? This is true. Contribution is a field, like love, affinity or joy. It is physically impossible on a scientific basis to contribute joy if you won’t allow joy in. The same goes for affinity or love. The same goes for your gifts. If you can’t or won’t allow others to contribute to you, you will find that you will not be able to substantially contribute to others as well. The reverse is also true. (If you have no anger or malice, others will not be able to sustain anger or malice with you as well). Understanding the law of contribution is profoundly difficult and important; for until contribution flows both ways your contribution won’t flower or flourish either.

  • Do you allow contribution?

The second one is mystery.

Do you think you have things all figured out: or at least in your gift, do you believe that you know all the answers? While we maintain a perspective that confidence is key, overconfidence, also known as pride goes before the fall (to paraphrase Proverbs). Why is this? The truth is that absolute truth is unknowable. This is self-evident to most thinking people. Therefore, anyone who insists they absolutely know The Truth without allowing for any exception will not be received well in the long term, in community. Better to embrace mystery and say that I do not know the truth, but I have a perspective that I believe accesses connection. Or maybe that I have evidence that I know a methodology works at this time. Disallowing mystery denies the contribution of coincidence or serendipity, otherwise known as Grace. To deny the existence of Grace is to deny one’s own humanity and is therefore catastrophic to embracing community.

  • Can you embrace the mystery that is life?

The third is integrity.

Integrity is the ability to speak one’s word and produce actions in the world that fundamentally align with our words. While this sounds easy enough, the truth is this is seldom simple, because if you are truly up to things in life you will soon find that you will have to ‘throw your hat over the wall’ with words (and metaphorically clamber over the wall with action to retrieve it), by declaring things that are either, (a) outside of your comfort zone, or (b) outside of what you know how to do. Following through on these things is the domain of integrity. What people frequently fail to realize is that integrity is not binary. There is no black and white dividing line in this place. Integrity is more like a field; an ever-expanding field of consciousness that continuously presents new finish lines beyond what is already known. Therefore, it is more like a marathon without end than a sprint. It is not black or white, it is a field of growth. Integrity is not good or bad; it is however a prerequisite to deliberate change and real personal growth.

  • How are you developing your integrity?

What’s Next?

By allowing contribution, embracing mystery and developing greater integrity we are not necessarily changing the world, yet. But we are providing a piece of the prerequisite state to do so. So what’s next, what would we like to attain and how will we get there?

Most of us come from a background of 

  • Not listening
  • Fighting for control
  • Resistance to contribution
  • Attachment to personal patterns

All inside of people pleasing.

Sound familiar?

As we become aware of the strife these old ways of being and doing things cause, and further, get connected with the unreality of their effectiveness, we can start to wonder who we REALLY are, underneath all of the struggle.

“To be authentic is literally to be your own author…, to discover your own native energies and desires, and then to find your own way of acting on them.”

— Warren G. Bennis

I created GENR8 Technology to:

  • Identify and create identity outside of brand (generically)
  • Provide a platform for creation and connection of group (interactively)
  • Develop a safe means of building organization (inexpensively)
  • Create a dynamic means through which to connect with the world
  • Generate a means to financial, social and psychological safety for the earth

The label and the GENR8 Community are access points to a vision of global connectivity that puts brands in the background by placing people first. In this view of the world. Global transformation occurs, and:

  • You are identified as you, not a corporate cog or wheel serving some ulterior purpose;
  • You are automatically included in a community that shares similar global values;
  • Your ability to access self development is taken as a right;
  • Your creative self-expression is intrinsically linked to you.

Marshall McLuhan famously stated: “The medium is the message.” GENR8 is about bringing this philosophy into existence in a way that provides a solid foundation for people and technology through the twenty-first century.

More than a digital technology, a personal development curriculum or a corporate training system, GENR8 is a foundational backdrop to community in a new world reality that moves us beyond conventional currencies, brands or capitalism. GENR8 invites you to:

  1. Create the conversation, and
  2. Be the conversation

GENR8 is truly access to:

  1. Be the change

GENR8 produces community structures, agreements, coaching and systems designed to bridge the world of old values and brands, co-creating a new world technology and community.




3G Recipe For Success

Are you being reasonable?

That’s your first mistake.

Are You Present? #3G #lifelessons

Pictured above is my friend Benjamin Jordan, paragliding over the Rocky Mountains. Ben holds a record for longest and speediest flights across the Rockies and he also runs a number of foreign aid projects in his spare time, providing sustainable work and development to some of the poorest areas of the world. Oh, and he is an indie film-maker. Ben is one heck of an amazing, unreasonable guy. I did that to him.

Here’s how.

When I met Ben he was working as a freelance photographer in downtown Toronto winding down from a pretty decent scam he had managed to figure out through coding on the web. The way Ben saw it there were no real losers, it was all corporate, so what? I admired his brazenness and that the way he did it he could not get caught. I also thought he had an amazing eye for pictures and I could understand that he was really financing his startup ‘by hook or by crook’ as the saying goes; and hey, who did not bend the rules at first…

Here is a candid emotional picture Ben caught of me with my Mother behind me, listening to my sister Aurora speak at my mother’s 70th birthday party, an event I designed and produced at the Planetarium.

At first, I found Ben a bit difficult to work with. He had the typical ‘me-first’ attitude and he had a bit of stuff going on in the background. But there was something I saw, so I persisted in mentoring Benjamin in aspects of his life for a number of years while I was doing event production. Later we were even roommates for a while at the beautiful house on Rivercrest Road. When I participated in the Landmark Forum, I invited Ben along as well, because I thought he would get a lot. He did, including an incredibly sexy and beautiful girlfriend, named Iryna, who I had met at one of the Landmark courses. Iryna went on to become an amazing psychologist with a beautiful life story as well. But that is a story for another day.

Ben and I went on to participate in a number of Landmark courses and seminars and learned a lot that helped turn Ben into what he is today. Ben is someone who is at choice in his life: now living exactly the life he designed for himself. Now he has taught me as well. I am now getting what Ben got sooner than I did. Thanks for never giving up, Ben!

Ben gave my mother this smile and then he captured it forever. I’m glad I didn’t give up on Ben.

Here is the key distinction that I think got Ben the life he leads today.

the distinction of being at choice:


  • Decision: to select based on consideration
  • Choice: to select freely and after consideration

Note the difference? There is freedom in choice not present in decision. This is because decision is limited by reason. Reasonable is a subsistence way to live, there is nothing wrong there; it is just that nothing very fun happens here (at reasonable).

When we get beyond the reasons why we do things, life opens up and richness is exposed and becomes available to us.

Being at choice makes Ben an amazing photographer. He chooses to create and catch amazing moments. Here is a relaxed moment at my Mother’s house in Kitsilano, Vancouver.

Nobody went to the moon, got married, went paragliding or had kids by being reasonable. Likewise, no one invented sticky notes, created alternating current or perfected smartphones by being reasonable. No. Reasonable people stop at status quo. Unreasonable people push. They push what’s possible. They push their idea, their practice, their passion. They push the envelope. They’re unreasonable.

Putting this into practice, however, is another thing. That is why I have come up with this simple, easy to remember 3G ‘recipe’ designed to leave us at choice (and ultimately at the source for our own lives).

Forget 4G, the real opportunity today is 3G all around us

(Works even when there’s zero bars.)
Way more powerful than a smartphone!

Bryce with sister Aurora, captured by Benjamin Jordan

3G Recipe for Happiness

This is a recipe you should add as much as possible to, just keep it balanced. Sticking to it is required for lasting effect–the good news is, it gets easier the more you do it!

  1. Gratitude and appreciation in the present for PAST
  2. Grace to embrace what is offered in the PRESENT
  3. Radical Generosity in the present creates FUTURE

All this: INSTEAD OF and/or in CONTRAST to

  1. Taking for granted
  2. Assuming
  3. Putting yourself first or last

Notice how everything only occurs in the present.

The present is our only opportunity.

Ben caught Bryce during an unsuspecting moment in a backyard hot tub.

Questions to ask yourself?

  1. What or whom are you taking for granted?
  2. What do you assume about yourself, about others, about life?
  3. Where are you putting yourself first (be honest)? Where are you putting yourself last, as well?
Don’t think about: apply it today!
  • What is the root of the word wholesome?
  • Do you see how radical generosity includes ourselves?
  • How is accepting what is offered in the present wholesome?
  • What would be the benefit of embracing the whole of what is?
  • Can you see how true appreciation for the past would be peaceful?
  • Can you see how being radically generous with others today could create a better future?
Pitfalls to guard against:

Overthinking, for instance if you find yourself making ‘reasons’, especially lists of reasons for things. Reason is a helpful tool but a poor decision-maker as reason calibration excludes higher vibrations of joy, love, appreciation, ecstasy etcetera, hallmarks of modes or ways of being beyond ‘REASONABLE’. It could be said, indeed, that you only begin life when you start to be UNREASONABLE!