5 Questions Answer:
Could YOUR BRAND be ‘NEXT GEN’?
Do you know what a Next Generation brand is?
5 pivotal business questions that will define your brand in the year ahead.
A Next Gen brand is one that is going places. It is not restricted to what has been done before. It can define new revenue areas as sweetly as it defines new services. It can compete with the old guard’s product. It presents a new reality that did not exist prior to its presence.
My company, GENR8 Technology Group Inc. is a Next Gen Brand.
Not surprisingly; I look to do business with other Next Gen brands.
Do you think you could be a Next Gen brand?
Are you a Next Generation brand?
We look for 3 criteria in the brand determining whether a brand can be Next Gen.
The three criteria for Next Generation Branding are:
- Blue Ocean Strategy. Does the brand reach for the blue waters of untapped market potential?
- Autopilot Strategy. May eventually run ‘automagically’, just about 100%
- Triple Potential. The premise presents a new reality, occupies new territory, plus takes over old territory
Let’s check and see.
- Does your brand reach for blue waters of untapped market potential? Are you reaching for something besides the obvious?
1. What is your Blue Ocean strategy?
- To what degree can your brand be automated and how much of this process have you standardized. If you depend on people how secure and reliable are your people processes?
2. Are policies and systems in place that work?
- And finally: How much potential does your brand have?
3. Does your brand present a new reality?
4. Does it occupy new territory?
5. How well do you compete with the old guard?
I’d love to hear your answers to these questions!
In case you are curious, I can tell you how my company, GENR8 Technology Group Inc., and our product ELEV8R, does on these same criteria. You will recall we check for three criteria in the brand determining to what degree it really is Next Generation. They are:
Blue Ocean Strategy. Does brand reach for blue waters of untapped market potential?
Autopilot Strategy. May eventually run ‘automagically’, just about 100%
Triple Potential. Presents new reality, occupies new territory, takes over old territory
- Our Blue Ocean Strategy is causing an entirely new, intention-based real time-related interface device called ELEV8R*.
- Our Autopilot Strategy is called MONDEX8*, which is the world’s first interface language.
- We present a triple treat opportunity to the market, disrupting old expectations with coordinated practices that combine elements of coaching, consulting and creative services in a single shared services delivery model called PILOT* enabling high speed, systematic organizational change producing demonstrated brand results including increases to Price, Profit and organizational Pride!
Finding causation for price, profit and pride is to everyone’s interest, that is why GENR8 Technology Group has been developing Brand Elevator Technology to produce this form of communication cost-effectively.
The insightful ELEV8R report is an insightful key to unraveling the price, profit and pride equation that is at the heart of what your brand is all about.
I often find that as people consider branding they have a lot of ideas of what ‘to brand’ or even ‘branding’ is all about and therefore, what it really means.
Here is a common understanding of brand from true branding professionals including myself, as a Brand Architect:
A brand is a conversation. A brand is the conversational equivalent to emotion in relationships. This is why brands like Starbucks use immersive language. The more the memory visits harmonically arranged brand stimuli, the more one is truly branding.
Get in the conversation: Book your ELEV8R Brand Review today and get on the elevator to brand success!
Is Your Brand an Innovator? Are you?
PILOT membership is for entrepreneurs who see investing in their brand as a profitable opportunity both for themselves, and for others. This membership brings many of the benefits of partnership without the high risks and costs of partnership.
Are you committed to having the best possible sales & marketing for your product? The PILOT membership is for innovators committed to sustained profit growth through effective brand building.
ELEV8R is a codification of brand best practices distinguished for a new digital millennium. PILOT is your access to ELEV8R.
What would you rather your brand is competing as in today’s global marketplace, BRAND or COMMODITY?
PILOT membership is for entrepreneurs who see investing in their brand as a profitable opportunity both for themselves, and for others. This membership brings many of the benefits of partnership without the high costs:
- BRANDS CREATE their own high demand—market demand becomes a malleable factor.
- BRANDS SET arbitrary prices—value is subjective—price may be tied to the intangible.
- BRANDS COMMAND loyalty and respect—producing longer, steadier notably more profitable client relationships.
- IN CONTRAST HOWEVER, Commodities‘ prices are set by external factors (value is externally commuted—tied to things outside marketer’s control).
PILOTS invest in specified brand marketing services through their ELEV8R membership, and gain added benefits, including:
- Sanitized access to specialized services on a preferred schedule,
- Securitized relationships—access to premium branding services at priority prices,
- Active residual returns—transactions are structured to produce residuals—and to encourage additional residuals through advanced referral methodologies.
- Ongoing mark branding assistance. We become partners in developing sustained profit growth of your brand.
- Increased representation. ELEV8R becomes a motivated licensing agent of your product(s).
- Zero dilution of equity. You keep 100% ownership in your enterprise while gaining a share in the exchange.